CloudTrucks is built on strong relationships with you, our fleet of truck owners and drivers, along with brokers, shippers, and other partners. Professional conduct is essential to protecting those relationships—and to keeping freight opportunities available for everyone.
This article outlines our expectations for driver behavior and how CloudTrucks addresses repeated conduct issues.
What We Expect from CloudTrucks Drivers
While leased on with CloudTrucks, you as our customer and partner are expected to maintain:
Professional Communication
Communicate respectfully with brokers, shippers, receivers, and CloudTrucks team members.
Avoid hostile, abusive, threatening, or inappropriate language—even in stressful situations.
Responsiveness on Active Loads
Remain reachable during active loads.
Respond promptly to required check-ins.
Maintain a valid, working emergency contact at all times.
Representation of CloudTrucks
When interacting with external partners, you represent CloudTrucks as well as yourself. Unprofessional behavior can damage trust and limit opportunities for all drivers.
Why This Matters
Behavioral issues don’t affect just one driver or load. They can lead to:
Broker escalations or lost partnerships
Increased scrutiny on other CloudTrucks drivers
Operational delays and reduced load availability
These standards exist to protect the broader CloudTrucks driving community.
How CloudTrucks Addresses Behavior Issues
CloudTrucks follows a progressive escalation approach, focused on corrective coaching first. This process is applied consistently, regardless of revenue level, tenure, or fleet status.
1. Coaching
Your Business Consultant (BC) on the customer success team will contact the driver to explain the issue, review expectations, and align on next steps.
2. Formal Warning
If similar issues continue, a formal warning will be issued outlining required changes and consequences.
3. Disqualification and Offboarding
If unprofessional behavior persists after prior coaching and warnings, CloudTrucks may end the partnership.
What This Process Is (and Isn’t)
This process is:
Consistent and documented
Focused on behavior, not personality
Designed to protect drivers and broker relationships
This process is not:
A reaction to a single mistake
A debate over facts
A penalty for raising concerns appropriately
Drivers are always encouraged to escalate issues—professionally.
How to Stay in Good Standing
You can avoid conduct issues by:
Keeping communication calm and professional
Asking for help early rather than disengaging
Keeping contact information current
Treating all partners with respect during disputes
Our Commitment
We recognize the pressure of operating your own truck, and the stressful situations you may sometimes encounter while doing business. These standards allow CloudTrucks to advocate for drivers, maintain broker trust, and create a stable platform for everyone.
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